But in a world where counterfeits lurk even among the finest vintages, Vinkällarne realized they needed a new way to protect the integrity of their provenance documents. Enter TRUE Original.

“For us, authenticity is everything,” says Erik Plöen Casterud, Principal at the school. “The paper certificates we used before just weren’t enough anymore.”

A Risk Too Great to Ignore

Until recently, Vinkällaren issued traditional, physical certificates when members sold or gifted wines from their collection. These certificates were meant to confirm a wine’s origin, storage conditions, and ownership history.

But in the high-end wine market, paper documents can be easily copied or falsified—creating both reputational risk and practical concerns for buyers.

“We needed a solution that couldn’t be duplicated or altered,” says Erik. “One that matched the level of trust our brand represents.”

A Digital Seal of Trust

With TRUE, Vinkällaren now issues blockchain-secured digital provenance documents. These aren’t just PDFs—they are dynamic, tamper-proof digital assets, verifiable in real time.

Each certificate is:

• Immutable, thanks to blockchain verification.
• Visually aligned with the exclusivity of the Grappe brand.
• Easily shareable, via unique URLs or QR codes.
• Trusted worldwide, whether a bottle changes hands in Stockholm, London, or Tokyo.

“Our customers can now prove the origin and handling of a wine with a single link,” Erik says. “It removes doubt—and that’s priceless in this market.”

Protecting the Cellar’s Reputation

Vinkällarens clientele includes collectors, sommeliers, and global buyers who expect nothing short of perfection. By digitizing provenance with TRUE, they not only protects its wine—but also its brand value.

The digital certificates serve as an elegant handshake between past and future owners of a bottle, with every detail—date, owner, location, and conditions—preserved and presented professionally.

“It’s more than documentation,” Erik Plöen Casterud notes. “It’s peace of mind, delivered with sophistication.”

A Model for the Fine Wine Industry

Vinkällaren is setting a precedent for how fine wine should be authenticated in the digital age. As the secondary market grows, so do expectations around transparency and provenance.

And while Vinkällaren remains rooted in tradition, TRUE gives it a modern edge—without compromising the elegance or discretion that members expect.

“TRUE lets us stay true to our heritage while embracing the future,” Erik says.

When Legacy and Innovation Meet

With TRUE, Vinkällaren ensures that every transaction, whether between friends or collectors, is backed by secure, verifiable truth. No assumptions. No grey areas.

Just a guarantee that the story behind the bottle is as authentic as the wine inside.

👉 Contact TRUE to talk to a specialist in document management.

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