Your wine is genuine. Your watch is real. Your olive oil is from the grove it claims to be from. But how does your customer prove that - to a buyer, an insurer, a collector - twenty years from now?
A paper certificate? Anyone with a printer can make one. A PDF? Editable in minutes. A hologram sticker? Counterfeiters have been reproducing those since the 1990s.
Global counterfeiting market: $2+ trillion annually (OECD)TRUE creates blockchain-secured certificates of authenticity that are impossible to forge, permanently verifiable, and designed to match the quality of the products they protect.
A paper COA from a respected brand carries weight - until you realise anyone can print a convincing replica. For fine wine sold at auction decades later, who's verifying? The original staff may have retired. The winery may have changed ownership.
Holograms were supposed to solve counterfeiting. Instead, they became an industry of their own. Counterfeit holograms are manufactured at scale, often in the same facilities that produce legitimate ones. They add cost but not security.
A digital COA sent as a PDF is marginally better than paper - easier to store. But it's trivially easy to edit. Change the vintage, change the origin, change the product - and the PDF looks identical.
Some brands maintain a verification database. Better - but the database is only as reliable as the company maintaining it. If the company is acquired, closes, or loses data, verification dies with it.
Blockchain-secured certificates of authenticity solve every weakness of traditional methods.
Every certificate gets a unique SHA-256 hash on a public blockchain. Change a single character - a vintage year, an origin claim - and the hash changes completely. Verification fails. There is no "sophisticated counterfeit" that passes. It's binary: genuine or tampered.
A bottle of fine wine might not be opened for 50 years. A luxury watch might be resold three times over four decades. Because verification lives on a distributed blockchain - not on any company's servers - the certificate remains verifiable as long as the blockchain exists. TRUE writes to four blockchains: Ethereum, Polygon, AVAX, and Fantom.
A buyer, an auctioneer, an insurer, or a customs inspector scans the QR code and sees immediate confirmation: the product is authenticated, the certificate is genuine, the details are unaltered. No apps. No accounts. No expertise required.
A paper COA can be removed from a genuine product and attached to a counterfeit. A blockchain certificate is cryptographically linked to specific product details. Moving it to a different product would require altering the certificate - which breaks verification.
Wine fraud is a documented, billion-dollar problem. High-profile cases include Rudy Kurniawan, convicted in 2013 for selling millions in counterfeit fine wine - complete with convincing fake labels and provenance documents.
The luxury counterfeiting market accounts for an estimated 60–70% of all counterfeiting globally (EUIPO). Blockchain COAs protect:
Food fraud is estimated at $40 billion annually (FDA). Blockchain certificates provide:
Provenance is everything in the art market. A painting's value depends almost entirely on whether its ownership history can be verified. Blockchain COAs create:
A certificate for a €500 bottle or a €10,000 watch can't look like a tech tool output. TRUE certificates are animated, custom-branded, and designed to feel as premium as the products they authenticate.
Certificates live on your website - certificates.yourbrand.com - not on a third-party platform. When a collector shares, the link drives traffic and brand prestige to your domain.
TRUE meets EU standards for electronic identification and trust services. For European luxury brands, this provides a regulatory framework for digital certificates of authenticity.
Integrate TRUE into your production workflow. When a product is finished, a certificate is automatically issued - linked to specific product details. 5 REST API endpoints.
If TRUE ceased to exist tomorrow, every certificate it ever issued would remain verifiable on the public blockchains. This matters enormously for products with multi-decade lifecycles.
For brands whose value depends on authenticity, blockchain certification isn't an upgrade. It's protection.
Vulnerable to counterfeiting - fakes erode your brand's reputation and market value
Harder to resell - buyers in secondary markets demand proof
Uninsurable at full value - insurers want verified provenance
A missed marketing opportunity - a beautiful, shareable authentication certificate reinforces brand prestige
Your products are real. Your certificates of authenticity should be too.