At the heart of that mission lies an age-old truth — that recognition matters. And as the organization continued to grow and modernize, the need to deliver that recognition in a trustworthy, digital-native way became increasingly urgent.

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From PDF Attachments to Permanent Proof

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Before partnering with TRUE, Dale Carnegie Sweden issued diplomas via email — as simple PDFs, sent as attachments. While functional, it lacked the sense of permanence and credibility that the training’s impact deserved.

“We wanted to take another step into the future,” says Friman. “Our clients invest in themselves, and we want that investment to be visible, lasting, and easy to share.”

PDFs got lost in inboxes. Some ended up in junk folders. Others were never opened at all. None of them delivered the professional recognition that Dale Carnegie — or its participants — stood for.

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Enter TRUE: A Modern Credential for a Modern Brand

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TRUE’s secure, blockchain-backed documents offered a solution that was not only elegant but perfectly aligned with the Dale Carnegie ethos. Every participant now receives a secure, digital diploma that cannot be altered or faked — and is always verifiable with a single click.

But even more importantly: they can showcase it.

“Our participants are proud,” says Friman. “They’ve gone through a real transformation. Now they can put that transformation on display — on LinkedIn, on their CV, even in conversations.”

The new diplomas are visually rich and aligned with Dale Carnegie’s brand. They include not just names and dates, but a visual language that communicates achievement at first glance. They're published on subdomains that reinforce trust and origin, and participants often share them within hours of receiving them.

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The Result: A Stronger Brand and a Louder Signal

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TRUE’s platform allows Dale Carnegie to track views, shares, and engagement on every issued credential. That data is now feeding into marketing and client development conversations, turning every certificate into a micro-moment of brand exposure.

“We see it now — a certificate is not just a thank you. It’s marketing. It’s proof. It’s a signal,” says Friman.

Participants are amplifying their own achievements, and in doing so, reinforcing the value of Dale Carnegie’s offer in a highly visible way. In a world where anyone can claim anything online, Dale Carnegie Sweden can now issue a lasting, verifiable proof of transformation.

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A Modern Expression of an Enduring Philosophy

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For a company that teaches communication, influence, and leadership, being able to issue credentials that reflect those values is more than a digital upgrade — it’s a natural extension of the Dale Carnegie experience.

“This is about honoring our participants,” says Friman. “It’s about making their growth visible, and making sure they get credit for it — wherever their career takes them.”

And with TRUE, that credit — just like their transformation — can’t be lost, faked, or forgotten.

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👉 Contact TRUE to talk to a specialist in document management.

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