Universum: Turning Employer Branding into Verifiable Recognition

In a world where top talent is more selective than ever, being recognized as a top employer carries real weight. For over 30 years, Universum has helped leading companies strengthen their employer brands—and few accolades are more valuable than being chosen by students and professionals as one of the most attractive workplaces in the world.
In a world where top talent is more selective than ever, being recognized as a top employer carries real weight. For over 30 years, Universum has helped leading companies strengthen their employer brands—and few accolades are more valuable than being chosen by students and professionals as one of the most attractive workplaces in the world.

But even recognition needs proof.

Today, Universum issues secure, beautifully designed digital diplomas to their Employer of Choice winners—thanks to a partnership with TrueOriginal.

“It’s important to us that the companies we award can showcase their recognition in a way that feels prestigious, modern, and trustworthy,” says a Universum spokesperson.

“TrueOriginal’s platform makes that possible.”

Making Employer of Choice Awards Shareable, Searchable, and Secure

Each year, Universum surveys hundreds of thousands of students and professionals across dozens of markets, identifying the employers that top their wish lists. These insights form the basis of their Employer of Choice rankings, a coveted benchmark in recruitment and branding circles.

But traditional PDF awards and emails fall short when it comes to long-term visibility and authenticity.

With TrueOriginal, Universum now issues blockchain-secured digital diplomas that are impossible to falsify, beautifully branded, and easy to share online.

“We wanted something that reflects the value of the recognition,” says the team at Universum.

“These digital diplomas are interactive, visually appealing, and live on a branded page where anyone can verify them.”

More Than a Badge—A Strategic Communication Asset

Award-winning companies now receive a custom Universum-branded certificate hosted on its own URL. With just a click, the document can be shared on LinkedIn, embedded on a website, or posted across internal and external channels.

The result: awards that don’t just sit in an inbox—they drive engagement and employer brand visibility.

“Our clients use these certificates in their talent attraction efforts, their social media campaigns, and even their investor relations materials,” says Universum.

“It has quickly become a powerful piece of their communications toolkit.”

Powered by Trust, Protected by Blockchain

TrueOriginal’s certificates are verifiable in real time, with each one backed by blockchain technology. This gives Universum an additional layer of security and credibility—critical in an age of digital misinformation and fake credentials.

“It’s not just about how the award looks,” says Universum.

“It’s about the trust it conveys. With TrueOriginal, that trust is built into the technology.”

Recognizing the Best, the Right Way

By partnering with TrueOriginal, Universum ensures that recognition of top employers comes with the prestige and permanence it deserves. The collaboration reflects a shared belief in the value of truth, trust, and transparency in professional recognition.

“Our goal is to shine a spotlight on the world’s most attractive employers,” says Universum.

“Now, with TrueOriginal, that spotlight shines a little brighter—and lasts a lot longer.”

👉 Contact TRUE to talk to a specialist in document management.

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