About

I can be absent-minded and distracted. Since I’ve was little, I’ve misplaced and forgotten items that most people view as important; ID’s, Licenses. Diplomas. My wallet..

I’ve gone to the airport without a Passport more times than I’d like to admit.  I’ve missplaced important receipts, and I lost my Vehicle Registration documents for the first car I owned in United Stated, where I attended College.

But, enough about me. My friends are clumsy too! I’ve stood on the beach with buddies on a diving trip, 4000 miles aways from home, and they couldn’t do what they came for, because they left their plastic divers-license back in a freezing Stockholm. I’ve waved goodbye to a friend on the China border, because he forgot his Visa. And from almost everyone at I know age of  35 and over, I hear the same thing: “I don’t even know where my College Degree is.. I think maybe my moms’ got it somewhere”.

As far as forgeries go, I’ve been exposed to the normal stuff. Fake invoices. People who lie on Resumes. Fake IDs (which had their upside). I once had a guy put a Police Badge in my face, claiming to be an officer.

Then, there’s the problem with outright theft of physical documents; I’ve seen my buddys car-window smashed, because someone wanted his handicap-sticker which was sitting on the dashboard. Another friend had a Rolex Certificate of Authenticity stolen, which immediately made his timepiece worth 30% less.

All these occurrences have 1 thing in common; there was never an easy fix. Some problems took months to rectify, at a great cost. Some couldn’t be fixed at all. And every single one were a total pain in the a$$.

Meanwhile, the era of AI is all around us. Everything is smart and digital. But, for some reason NOT these important certificates and credentials. They’re still paper, plastic or pdf’s. And as such: Impossible to verify. Easy to lose. Simple to destroy and falsify.

A long time ago, kings would stamp documents with a wax-candle to ensure the content was intact, meaningful, and read by the intended party. For hundreds of years after this, we stopped caring about the importance of document integrity. We did pretty much nothing to keep documents secure and verifiable.

At TRUE we believe that this makes no sense. We want minimise waste. End forgeries. Stop theft.

We want everyone to care about the integrity of documents, and ultimately create trust in using them. So we did something about it.

And, we’ve made it super easy for organisations to benefit from the change. Join us! The more of us that change, the better it is. Trust moves mountains.